RESTON, Va., June 25, 2008—Kiplinger has won a 2008 Award of Excellence in the Videographer Awards competition for “Borrow Smart,” an educational video on paying for college and how to borrow wisely. The video was underwritten by Sallie Mae, the nation’s leading saving- and paying-for-college company. The 24-minute video offers tips on saving for college, keeping costs low, accessing scholarships and grants, and the ins and outs of student loans.
“We are honored to receive this Videographer Award distinction,” said Knight Kiplinger, editor-in-chief and president of Kiplinger. “Kiplinger felt this was an important video to make. As college tuition costs rise, students and their parents need to know their options on borrowing smart—when borrowing is necessary. This video offers valuable guidance for making sound financial decisions.”
“A college education is one of the best investments you can make, and we were pleased to sponsor this Kiplinger project to help families understand all of their paying-for-college options,” said C.E. Andrews, president, Sallie Mae. “Now, we are delighted to see that the video has been recognized for excellence in communicating this valuable information.”
The Videographer Awards is a 12-year-old independent, international awards competition designed to recognize excellence in video productions. Produced by Baney Media, “Borrow Smart” was recognized for its outstanding production quality by the Association of Marketing and Communication Professionals (AMCP), an organization of several thousand marketing, communication and video professionals.
Selected from over 2,100 submissions, the award-winning “Borrow Smart” video is accessible free of charge via Sallie Mae’s Web site at www.SallieMae.com/kiplinger or through the “Paying for College” section of the Kiplinger Web site at www.kiplinger.com/money/payingforcollege.
The video is part of Sallie Mae’s commitment to financial literacy and to encouraging families to follow its “1-2-3 approach” to paying for college: first, tap “free money” such as grants and scholarships; second, fully explore federal loans; third, fill any gap with private education loans. “Borrow Smart” is accompanied by a downloadable guide, including discussion questions for parents and students to use as they talk about how to pay for college.
For more information contact:
Patricia Nash Christel (703) 984-5382
SLM Corporation (NYSE:
SLM), commonly known as Sallie Mae, is the nation’s leading provider of saving- and paying-for-college programs. The company manages nearly $178 billion in education loans and serves 10 million student and parent customers. Through its Upromise affiliates, the company also manages more than $19 billion in 529 college-savings plans, and is a major, private source of college funding contributions in America with 9.4 million members and $450 million in member rewards. Sallie Mae and its subsidiaries offer debt management services as well as business and technical products to a range of business clients, including higher education institutions, student loan guarantors and state and federal agencies. More information is available at
www.salliemae.com. SLM Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.
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